August 2017
The Beginning
"I really can't believe it. I just can't. I see people in all walks of life talk about how one small idea started it all, and now, here I am, staring at the exact same thing that started it for me" - Joseph Ansary (Founder)
More than a year passed since the initial idea. Why not try. After spending most of 2019 and a small part of 2020 building the dream, Covid-19, a world event happened that shattered my work, my supply chain, and my finances. I failed.
June 2025
The dream revived
Experience, Determination, Humility, Gratitude, Anger, Fear, and a million more feelings. But dang it, I'd go through all of them in a heartbeat just to get rid of one current feeling. Regret.
February 2026
Go big or go home.
Every single piece of my soul is in this company, this product, and this website. Simple as that. Almost a decade after the first sketch, I present to you, The Goldilocks Wallet.